Saturday, February 24, 2007

BusinessWeek features companies that make nice

I meant to write about this earlier. Catch the January 29, 2007 of BusinessWeek. The cover story features socially responsible practices and the companies that embraces them. Among them, Unilever (also featured in in FP here). Their Bangladesh operation sponsors a floating clinic appropriately called the Lifebuoy Friendship Hospital.

It's a great article on corporate social responsibility, doing business in the developing world, and making some money to boot. Read the full text here.

Interesting in the floating hospital? Click here and here.

Bonus points for those who've actually used Lifebuoy soap---very popular in Tegucigalpa. Full disclosure: Unilever is not a sponsor of LTDC. The naming rights to the blog is still open for bids.

No comments: